CQ: Does Your Team ACE Their Communication?

Communication serves as the foundation on which all other aspects of your business rest.

Before turning to expensive consultants, inclusive culture specialists, new productivity software solutions, or harnessing cutting edge technologies, pause and look inward at how effectively your team members are communicating with each other. It may be the answer to your organization’s struggles. Communication serves as the foundation on which all other aspects of your business rest. Like in any project, if the foundation is weak, every layer has instability and inefficiency. A lack of clear and effective communication leads to frequent frustration among team members, a detachment from the team goals, and slows down your team’s overall operation. By improving communication, Harvard Business Review concurs you increase productivity, innovation, and collaboration, while also making your employees feel like valued members of the team. And valued employees will not only become your organization’s most productive employees, but also its biggest champions.

So how does a team “ace”  effective communication? Communication can be broken down into three main steps (ACE): 


The first step is having awareness as to how your team communicates. Like other forms of intelligence, IQ and EQ, at Sailor’s Sweet Life we use the term “Communication Intelligence” or “CQ” to describe one’s ability to effectively communicate with others. “CQ”  is measured by one’s ability to recognize their  own communication style and the ability to connect effectively to varied audience styles. IQ and EQ or even transactional intelligence (TQ) are limited if you cannot communicate what you know, feel, and connect effectively. Assessing and sharing the current CQ of each team member, including the leaders, is the critical first step towards improving communication among team members. 


The next step is connection. Sharing information in a way that resonates with the other person is crucial to a successful interaction and helps both parties interpret the exchange in a like way and align on goals. By focusing on how connections can be established, you create trust within the team. 


The last component is leaning into the growing connection and trust creating feedback loops to engage the team. Engagement means interactive and active communication – asking questions, leaving space for feedback, and tweaking or improving upon plans to ensure team members have a common understanding and direction. Engagement writes the playbook for how to get your team on the same page and how to keep recalibrating when understanding and direction goes awry.  

Clear communication allows employees to connect with the team and their leaders. In connection, team members are more likely to believe in its core mission. Connected, mission-driven employees feel empowered and work cohesively together for the common company goals. All of which positively improves the bottom line.    

Remember, effective communication is measured not at the speaker’s mouth but at the receiver’s ear. Is your team communicating well? 


This is the first article in a series aimed at helping teams to communicate better. In the next few articles we will dive deep into each of the three critical components of communication.  In the meantime, please reach out with questions or topics we can address for you by email at info@sailorssweetlife.com, and be sure to check out our Sailor’s Sweet Life website and learn more about how we can make your organization more effective by improving your CQ.

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Effective Communication Starts Here

Through the Sailor’s Sweet Life Communication Intelligence™ program, you’ll get a new set of perspectives and actionable tools to help you communicate effectively with ANYONE.

(yes, even that person it feels impossible to see eye-to-eye with).